PLATE III · THE GRID

The grid. (Mine.)

The grid is not a tool. The grid is a posture. Imitators have asked. I have not answered.

The bones · drawn from memory
The skeleton, which I had to invent.
A 12-column grid, yes — but my 12-column grid. The columns know what they are. The rows breathe. I do not expect the junior designer to understand. I do not expect the client to understand. I understand. That is sufficient.
SHEET 03 / 04
1440 × 900 · NON-NEGOTIABLE
STAKEHOLDERS NOT CONSULTED
[ TOP BUN ] · BRAND · NAV ITEMS · SEARCH · USER[ THE SAUSAGE ] · HERO METRIC + SPARKLINE$ 0,000↳ Mustard zigzag = primary trend line[ KETCHUP ] · ALERTS[ RELISH ] · ACTIVITY FEED[ ONION RINGS ] · FILTER CHIPS[ BOTTOM BUN ] · DATA TABLE · STATUS · FOOTERcondiment column56200
SAUSAGE / 60%
The hero. The protagonist. The reason any of us came to work today.
KETCHUP / 15%
For emergencies and emergencies alone. If you misuse this, I will know.
RELISH / 15%
The hum. The murmur. The whisper. (Yes — I am a poet.)
BUN / 10%
The bun never speaks. Like a great butler. Or my second wife.